Under Armour - Flow State Challenge

Date: March 2021
Client: Under Armour

After a year of unprecedented challenges, solo miles, and cancelled races, runners have had to dig deep to find motivation to get out the door. Without training partners and group runs, it would be easy for many runners to let their shoes collect dust as they adapted to new routines, new challenges, and a new way of living during a global pandemic.

In 2020, Under Armour reached out to us to produce a video to launch their "Flow State Challenge." The only catch: due to surging COVID-19 cases, the global shoot would need to be fully remote and self-shot by a dozen UA runners on four continents.

Credits:

Directors: Jordan Beard & Eric Beard
DP: Jordan Beard
Edit: Jordan Beard
Producer: Brad Scott
Music: Lee Miles
VFX & Prod Support: Formula
Agency: We Are Social